Author name: Dina Marovich

How One Behind-the-Scenes Shift in Digital Advertising Creates Massive Opportunities for Content Writers

You may know there’s been a growing demand for content writers, especially over the past two years. The pandemic accelerated the need for businesses to shift their customer communications to digital at an unprecedented pace. This move has created huge opportunities for digital content writers, as businesses try their best to be profitable or simply …

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3 Simple Time Management Tips to Help You Get More Done in Less Time

Do you get distracted easily throughout the day? Do you have the best of intentions of getting things done, but for one reason or another, it just doesn’t happen? I‘ve had more of a challenge with distractions recently. I’m not exactly sure why, but I suspect it has to do with so much going on …

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Gratitude in Business: Investing Seconds of Your Time Can Pay You Back in Ways You’d Least Expect

One of my favorite quotes is by the famous poet Maya Angelou. You may have heard it… At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” It still gives me chills every time I hear it. On an intuitive level, we may …

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5 Low-Cost Ways to Promote Your Small Business Today

If you’re a small business owner and need low-cost marketing recommendations, tips on how to stand apart from your competition, and strategies to attract the right clients, then this is for you. Most of what I’ll discuss in this article are actually no-cost ways to promote your business. However, I labeled them low-cost because even if you don’t pay …

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Logic vs. Emotions: How To Make Better & Faster Marketing Investment Decisions For Your Small Business

Are you a small business owner who invests in marketing and advertising? Do you often wonder whether you’re making the best investments for your business? Often, it isn’t a clear-cut decision. I’ve spent decades making countless million-dollar marketing and advertising investment decisions. As the years went by, I had access to more quantitative data to …

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3 Advertising Trends Small Business Owners Need to Know Now

If you’re a small business owner/entrepreneur, it’s tough to keep up with the changes in your business, let alone those in the marketing world. Heck, I really try to keep up with marketing trends…and it’s more than a full-time job! But I’ve identified 3 major trends that are changing how advertisers market their products and services. As …

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5 Marketing Tips from the World of Movie Marketing

Looking for marketing tips for small business and solo businesses? Look no further than Hollywood. Sure, movie production companies have big marketing teams and even bigger budgets. But we can glean a lot of marketing tips from movie launches. Think about it… A movie launch has to consider four key elements:  The timing of its …

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